We are seeking a talented, creative, curious, and entrepreneurial marketing manager to join our team in India. We prize individuals who are self-motivated, versatile and passionate about learning, with demonstrated ability to thrive in an exciting startup environment.


Droice Labs offers a challenging, fast-paced environment with a focus on learning, growth and real-world problem-solving in the domain of healthcare. Digital health data in the form of clinical text is one of the richest sources of information in patient care. Our engineers use cutting-edge technologies on vast repositories of real-world clinical data to develop technologies that power decisions that improve patient care. This is an exciting and unique opportunity to make a positive impact on the lives of millions of people around the world.


The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. 


About Droice


Droice harnesses the power of AI to unlock insights from massive amounts of real-world clinical data, empowering physicians to provide better care for their patients. Our proprietary Natural Language Understanding (NLU) engine analyzes and transforms clinical data from some of the world’s largest hospital systems, insurance, and life science companies, and government bodies around the world, covering tens of millions of people.


Droice uses advanced machine learning methods to deliver unprecedented resolution in patient data to generate insights and action plans at an individual patient level, in real-time.


How you’ll contribute?


  • Content marketing - focus on building thought leadership
  • Social media marketing, especially LinkedIn
  • Strategize, plan and execute the marketing strategy
  • Managing team of content creators, designer
  • Conference and event planning and execution
  • Lead the demand generation function to drive predictable, scalable, and repeatable pipeline and revenue.
  • Conduct post-campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams
  • Work closely with CXOs, who will oversee B2B and Member Marketing
  • Working closely with sales & BD team to ensure warm lead follow-ups
  • Management of all inbound and outbound demand generation channels, such as email, direct mail, digital advertising, SEO, webinars, major industry conferences/trade shows, and ABM.


What we’re looking for?


  • 5+ years of B2B marketing experience
  • Social Media background and expertise
  • Content marketing expertise focusing on the US marketing
  • Proven track record of planning and executing integrated marketing campaigns
  • Highly organized and proficient at managing multiple projects at a time
  • Strong analytical skills and a fanatical obsession with achieving pipeline growth
  • High attention to detail
  • Excellent communication skills to inspire stakeholders and represent the brand 
  • You are very data-driven and ROI-driven in your demand gen strategy


Bonus points if you have:


  • Startup & Healthcare Industry experience is a plus
  • MBA in marketing or related discipline
  • Deep understanding of sales, the sales process, sales cycles and knows how to do account planning
         

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